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    PurePawRaw vs Kibble

    Kibble wins on shelf life and price per pound. Raw wins on whole-food protein, hydration, and ingredient transparency. Here's what's actually different.

    FeaturePurePawRawPremium kibble
    Primary proteinWhole muscle meat + organs + boneMeat meal + grains + fillers
    Moisture~70% (matches a cat/dog's natural prey)~10%
    ProcessingMinimal — frozen at our kitchenHigh-heat extrusion
    StorageFreezerPantry
    Cost / day, 30 lb dog~$5–7~$1.50–3
    Subscription / no contractYesVaries
    Local Denver deliveryPlanned every two weeks on FridaysBig-box pickup or shipping

    Bottom line

    If price-per-pound is the only metric, kibble wins. If your dog or cat has skin, weight, or stool issues you've been chasing, the difference in ingredients is where raw earns its place.